I've been running Google Ads pay-per-click campaigns since 2005. Since then I've expanded into SEO, Meta Ads, email marketing, and more. I have experience managing full-scale digital marketing for agencies and all types of businesses across the country. Now as an independent consultant, businesses can hire me directly and get better results for lower fees than most agencies charge.
SEO, Google Ads, Meta Ads, and more
I'm a Performance Marketing Specialist who helps businesses get better results from their digital marketing.
Freelance Google Ads Specialist
Better results that come from 20 years of experience
*Visualizations are for example purposes only.
Paid search advertising
Google Ads & Bing Ads
Many businesses focus on paid search ads through Google and Bing because there's truly nothing better than being at the top of search results. Search ads give you the opportunity to be in front of your target customer right when they are searching for your products or services. The cost of Google Ads is rising each year, and it's not easy to make it profitable. I leverage AI-based bidding strategies and server-side tracking to help my clients generate leads and sales at the lowest CPA (Cost Per Acquisition). I believe in active campaign management with continuous optimization.
*Visualizations are for example purposes only.
Search engine optimization
Comprehensive SEO
Every business knows the importance of SEO, but it's the most complicated part of digital marketing to get right. Many businesses are wasting money on SEO efforts that won't really help. The impact of AI has made SEO more challenging than ever. If you want big results from SEO, you have to be committed and focus on the right things. As an experienced Web Developer, I can implement SEO properly for you including technical SEO, on-page SEO, AI SEO, local SEO, and link building. My SEO services are focused on generating leads and sales rather than vanity metrics provided by SEO tools.
*Visualizations are for example purposes only.
Social media marketing
Meta Ads
As a Performance Marketer, I focus on directly generating leads and sales for all types of businesses. That's why I focus on Meta Ads when it comes to social media. Meta is a uniquely data-rich platform that can reach a very large percentage of the population through Facebook and Instagram. I've learned how to leverage the Meta algorithm and create campaigns that deliver growth in customers and sales, not just impressions and clicks. Meta is a notoriously tricky platform, but I can provide the expertise you need to make it a powerful new channel for your business.
Customer relationship management
CRM & email marketing
Every business should have a CRM and utilize email and/or SMS marketing. It is especially useful when integrated with your Google Ads and Meta Ads strategies. As a Web Developer, I unofficially serve the role of CTO for many of my clients. Using CRMs can get complicated very quickly between data integrations, automated workflows, and deliverability issues. I have experience with many of the best CRMs and can help you implement email marketing effectively. CRM strategy is just as important as the tech. I can help you manage your audiences, segmentation, campaigns, and automations.
*Visualizations are for example purposes only.
A/B testing
Conversion rate optimization
Conversion rate optimization (CRO) is the process of improving your website in order to increase the percentage of people who take your desired action such as a purchase or lead form. With my Web Design and Analytics background, I use a scientific approach to A/B test your landing pages and lift conversion rates. CRO can improve all of your marketing and sales KPIs from every channel. If you are serious about marketing performance and growth, you should prioritize CRO. It's important for any type of website, not just e-commerce.
*Visualizations are for example purposes only.
Better data. Better insights.
Advanced web analytics
My focus in Analytics started early in my career when I was Lead Data Analyst for a marketing analytics software company in Silicon Valley. Since then, providing better Analytics has been one of the most valuable services I provide to organizations. I enable my clients to execute real growth marketing that's based on data-driven experimentation and continuous optimization. I also help organizations combat data privacy and marketing attribution problems through server-side tracking and first-party data collection. If you're a CEO or CMO who appreciates Analytics, you'll like working with me.
Pay lower fees than hiring an agency and get better results, too
Businesses expect better capabilities from agencies, but often end up with low paid specialists and disappointing results. That's because most of your fees go to agency profits rather than paying for top‑tier talent. You can cut out the agency and hire me directly. The cost savings and performance boost is game changing.
40%Avg. Decrease in Total
Service Fees30%Avg. Decrease in Cost
Per Acquisition
Based on clients who previously worked with agencies.
Frequently asked questions
My services are customized for each client. I don't have cookie-cutter pricing or charge you a percentage of your ad spend. I will provide digital marketing options that are flexible and favorable for your business.
I live in Madison and I also visit my hometown Chicago frequently. I meet with clients in Wisconsin and Illinois, and I work with clients all over the US via Zoom.
