All types of web design

Health & wellness
Chains & franchises
E-commerce
Home improvement
Digital creators
Hospitality
Nonprofits
Financial services

*Visualizations are for example purposes only.

Freelance WordPress Developer

Get a website that generates more traffic and sales

I specialize in building WordPress sites that prioritize SEO and high conversion rates. That means more traffic and sales for you. I know how to design high-performance websites because I'm not just a Web Designer, I also specialize in SEO, Google Ads, Meta Ads, email marketing, and conversion rate optimization. My clients are savvy business owners who want to partner with a more capable Web Designer who will help them grow, not just design a pretty website.

Discovery
Process

SEO & Content
Planning

Content
Development

UX &
Wireframes

Design
Mockups

WordPress
Development

Content
Integration

Analytics
Integration

Launch
Site

About my web design process

You can be confident in hiring a Web Designer who has 15 years of experience and a proven process to create custom websites. I believe that quality content and user experience are the most important elements of a website. That's why I don't use premade themes or drag-and-drop builders. You shouldn't have to fit your content into a template. I design websites from scratch in order to create behavior flows that generate the highest conversion rates. I value close collaboration with my clients to ensure everyone is happy with the end result.

*Visualizations are for example purposes only.

SEO that goes beyond your website

I've been helping businesses with SEO since 2005, even before I became a Web Designer. I prioritize SEO from the start of the design process and architect your website from the ground up to support SEO in every way. For most Web Designers, SEO is an afterthought that's limited to installing a WordPress SEO plugin and optimizing some meta tags. That level of SEO isn't enough for businesses that rely on search engine traffic. I provide comprehensive SEO services including technical SEO, on-page SEO, AI SEO, local SEO, and link building.

Expert WordPress development with ACF

I've been developing WordPress sites since 2010 and I still prefer WordPress over any other website CMS. WordPress is open source and provides better control over design, SEO, analytics, and content management. That matters to me and my clients. I don't use WordPress builder plugins such as Elementor or Divi because they create instability and less-dynamic content management. I prefer to develop with Advanced Custom Fields (ACF) for stable architecture that can support even the largest sites. I use WooCommerce for e-commerce.

*Visualizations are for example purposes only.

WordPress maintenance and support

I provide full website maintenance and support for my clients. That includes WordPress security, backups, uptime monitoring, regular maintenance updates, and anything else you may need. After more than a decade of supporting WordPress, I've learned how to keep sites running smoothly and avoid problems before they happen. I offer affordable maintenance plans and responsive support. If you're looking for a reliable and capable WordPress Developer who can also help with marketing, feel free to contact me about your project.

Frequently asked questions

My primary marketing services are Google Ads, Meta Ads, SEO, and email marketing. You can learn about my marketing services here.
The cost will depend on the size of your website and the features you want. I provide flat-fee quotes so you can stay within a budget.
8-12 weeks on average. I'm usually booked out 6-12 weeks, so please contact me early if you're on a timeline.
I focus on WordPress sites. Some of my clients already have a website built with Shopify, Squarespace, etc. and I can work with those platforms if you are hiring me primarily for marketing.
Yes. I usually recommend MemberPress or LifterLMS (both are WordPress plugins). I can also support creator platforms like Teachable or Podia.
I live in Madison and I also visit my hometown Chicago frequently. I meet with clients in Wisconsin and Illinois, and I work with clients all over the US via Zoom.