Performance Marketing Specialist

I've been a Digital Marketer for the past 20 years. At this point in my career, I don't get satisfaction from working with a high volume of clients and providing cookie-cutter services. My new focus is working with a small handful of clients in high-impact partnerships based on achieving major growth together. If we're not achieving breakthrough growth, I'm not having any fun.

That level of growth is never easy, but that's why it's more rewarding. I've always wanted to be a rainmaker, a needle mover, someone who can make things happen for any type of business.

I struggle with choosing a single title for myself because I serve the full spectrum of digital marketing roles for my clients. People who know me might refer to me as a PPC Specialist, Web Designer, Data Analyst, or one of many other titles. Every part of digital marketing is interdependent, and that's what drove my need to learn everything for myself throughout my career. My complete digital marketing skillset and high-level understanding of marketing are what set me apart.

I'm a great alternative for businesses that don't like to rely on agencies. I've spent half my career working for agencies, so I know firsthand the advantages I offer over agencies. Many of my clients transitioned away from agencies, validating that businesses demand better transparency, cost efficiency, and most importantly—better results.

How can I provide better results than agencies?

Agencies sell you on having "an entire team of specialists", but behind the scenes it's often different than you think. The agency model is to sell cookie-cutter services that less-experienced, lower-paid specialists can fulfill so the agency can scale their operations and maximize profits. You'll never achieve the type of growth you want with that level of marketing services.

If I still worked for an agency, I would be a Sr. Paid Media Manager or Digital Marketing Director assigned to top clients who spend hundreds of thousands of dollars on digital marketing. By partnering with me directly, you get access to rare senior talent in a streamlined partnership that's focused on your growth rather than agency profits.

New clients are often surprised that I'm capable of completely managing their website and digital marketing. That's when I'm at my best and work most efficiently. You don't need an entire team of designers, developers, and marketing specialists. My clients appreciate the cost savings and simplicity of working with a single person who feels more like an internal team member than a vendor. In order to make this type of partnership possible for you, I keep my client list small.

A little more about me

I was born and raised in Chicago and lived there for most of my life, with a little time in San Francisco. I relocated to Madison, WI in 2022 with hopes of slowing things down and spending more time outdoors. When I'm not working, I like biking, reading books, and volunteering at a farm sanctuary. My dream is to someday dedicate my life to protecting animals.